Privacy Policy

Privacy Policy Scope

This Privacy Policy identifies and describes the way BetterPoints Ltd (“BetterPoints”)  uses and protects the information we collect about users. All use of BetterPoints' products and services (“Service”), as well as visits to our websites and apps, are subject to this Privacy Policy.

BetterPoints agrees to store and process all personal information it collects from you in accordance with the principles and requirements of the Data Protection Act 2018. 

Our Privacy Promise

We promise:

  • To keep your data safe and private.
  • Not to sell your data.
  • To give you ways to manage and review your marketing choices and email communications at any time.
  • To only use your data for its intended purpose.
  • To erase your data upon request.

The Information We Collect, How We Collect It, And How We Use It.

Your registration with the BetterPoints Service and your use of the Service creates the lawful basis for BetterPoints to process your data. The purpose for processing your data is specified during your use of the app, and it generally relates to monitoring travel and health behaviours and changes to those behaviours.

We may collect different types of personal and other information based on your use of our products and services.

Some examples include:

  • Contact Information that allows us to communicate with you -- including your name, address, and e-mail address;
  • BetterPoints Websites’ and Apps’ Usage, Viewing and other Technical Information about your use of our network, services, products or websites.

We collect information in two primary ways:

  • You give it to us when you register with, log in to and use our websites and apps ;
  • We collect it automatically when you use our mobile app, visit our websites or use any other of our products and services.

We may use the information we collect in a variety of ways, including:

  • Providing you with the best user experience possible;
  • Providing the services you use, and to respond to your questions;
  • Communicating with you regarding service updates, offers, and promotions;
  • Delivering customised content that may be of interest to you;
  • Addressing network integrity and security issues;
  • Investigating, preventing or taking action regarding illegal activities, violations of our Terms of Service, or Acceptable Use Policies.

Online Activity Tracking

We collect information about your activity on BetterPoints websites and apps for a number of purposes using different technologies available through the different platforms.

We use that information to help tailor the content you see on our websites and apps.

BetterPoints may collect information about your computer or mobile device such as your IP address, operating system and browser type, for administrative purposes and to report aggregated anonymised information to our business partners. This is statistical data about the browsing actions, recorded activities and patterns of users of the app and services (including yourself), but it will not identify you personally and does not identify any personal details whatsoever, unless you have given explicit consent.

Information Sharing

With BetterPoints Products: Subject to applicable legal restrictions, BetterPoints products may share your Personal Information with each other to ensure:

  • Your experience is as seamless as possible;

In Other Circumstances: We may provide Personal Information to non-BetterPoints companies or other third parties for purposes such as:

  • Companies with whom we have developed an integrated solution and for which you have explicitly opted in to use and share data;
  • Partners who have funded Betterpoints challenges requiring you to share Personal Information and for which you have explicitly opted in to use and share data;
  • Complying with court orders and other legal processes;
  • To assist with identity verification, and to prevent fraud and identity theft;
  • Enforcing our agreements and property rights.

Anonymous & Aggregated Information

  • We obtain aggregate data by combining anonymous data that meet certain criteria into groups.
  • We may share aggregate or anonymous information in various formats with trusted non-BetterPoints entities, and may work with those entities to do research and provide products and services.

Safeguarding Your Information: Our Policy on Data Protection and Security

  • We do not share your Personal Information with anyone for any purpose without your explicit permission.
  • We maintain information about you in our business records while you are a user, or until it is no longer needed for business, tax, or legal purposes.
  • We have implemented encryption or other appropriate security controls to protect Personal Information when stored or transmitted by BetterPoints.
  • We require non-BetterPoints companies acting on our behalf to protect any Personal Information they may receive in a manner consistent with this Policy. We do not allow them to use such information for any purpose other than the original stated purpose for the data.
  • The data that we collect from you shall not be transferred to or stored at, a destination outside the European Economic Area (“EEA”).  All information you provide to BetterPoints is stored on our secure servers.
  • You are responsible for keeping confidential the password that you submit to BetterPoints on registration at the website or the app.  BetterPoints asks you not to share a password with anyone, and that you regularly change your password and always adopt a strong password policy.
  • Once BetterPoints receives your information, it will take operational and technical steps and use security procedures to safeguard and secure it and to try to prevent unauthorised access.

Links to/from Other Web Sites

BetterPoints is not responsible for the practices employed by websites linked to or from our website, nor the information or content contained therein. Please remember that when you use a link to go from our website or app to another website, our Privacy Policy is no longer in effect. Your browsing and interaction on any other website, including those that have a link on our website, is subject to that website’s own rules and policies. Please read over those rules and policies before proceeding.

Changes to Our Privacy Policy

If we change our privacy policies and procedures, we will post those changes on our website to keep you aware of what information we collect, how we use it and under what circumstances we may disclose it. Changes to this Privacy Policy are effective when they are posted on this page.

Access To Information & Customer Service

The Data Protection Act 2018 gives you the right to access the information that BetterPoints holds about you. If you want BetterPoints to send you details that it holds about you please write to BetterPoints Ltd, attention: Data Protection Officer at Synegis House, 21 Crockhamwell Road, Woodley RG5 3LE, UK. Alternatively contact

If you have any other questions or concerns about the service please contact us at or write to us at BetterPoints Ltd, Privacy Policy, Synegis House, 21 Crockhamwell Road, Woodley RG5 3LE, UK.

BetterPoints is registered in England and Wales No: 7356214. Registered address: The Courtyard, Shoreham Road, Upper Beeding, Steyning, West Sussex, BN44 3TN

Last Updated: 13/07/2020